On art and books and reading books on art (the thoughts of Hol publisher Greg Albers)

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Thursday
May282009

A Book in 2 Days at BEA

Book Expo America (BEA) is underway in New York City. I'm disappointed not to be there this year, but also admittedly relieved not to have another thing on my calendar at the moment.

There's almost too much going to follow even from afar, but I did want to point out one fantastic project, Perseus Book Group is going to publish a book from start to finish at the Expo. As reported by PW, their hyper-condensed publication schedule looks something like this:

Friday, May 29th

9:00 a.m. Editorial Meeting
10:00 a.m. Jacket Discussion/Interior Book Design
11:00 a.m. First Pass Pages Arrive
1:00 p.m. Marketing/Publicity Strategy Meeting
3:30 p.m. Foreign Rights/Sales Discussion
5:00 p.m. E-galleys available

Saturday, May 30th

9:00 a.m. Book Website Creation
9:30 a.m. Reading Group Guide Creation
1:00 p.m. First Print Run Meeting
3:30 p.m. Q&A with Participants
4:00 p.m. Book Launch Party in booth.

This is actually a more elaborate version of something I've considered doing as a museum program (and still hope to someday), and if I were at BEA, I'd be glued to the Perseus booth. Probably at the expense of my own.

Read more and follow their progress at www.bookthesequel.com.

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