On art and books and reading books on art (the thoughts of Hol publisher Greg Albers)

Entries in reading (4)

Monday
Apr092012

Lots of hot, museum book club action

A quick update on our popular Museum Book Club webpage as it has grown quite a bit. The page now includes:

  • Links to 32 36 museum book club programs across the country
  • 13 special book club discussion guides, online and in PDF
  • A LibraryThing catalog of more than 100 recent museum book club books
  • 2 features on the very successful clubs at the Art Institute of Chicago and Museum of Fine Arts Houston

Most recently, we've added guides for:

  • The Unknown Masterpiece, by Honoré de Balzac
  • A Painter's Life, by K. B. Dixon
  • Visual Shock, by Michael Kammen
  • Museum Legs, by Amy Whitaker (a guide written by the author herself)

Whether you're a reader, a club attendee, or a club organizer, we hope you'll find (or continue to find) the site a useful resource. There are lots of terrific books to be read!

Thursday
Nov102011

Easy participation + content rich guides = MFAH book club

There's been a lot of activity on our museum book club pages. Along with 10 guides we've commissioned, created or otherwise collected to share with you (with more on the way), we have a listing of more than 30 museum book clubs around the county, and nearly 100 books on art that those clubs have read and discussed. Occasionally, we also like to feature great clubs here on the blog and I'm excited to share the terrific recent work of the Museum of Fine Arts Houston book club.

The MFAH started their club two years ago and have read a dozen books so far. This fall however, public programs coordinator Jay Heuman has dramatically upped the museum's commitment to the club, and is pushing the bounds on what a club can be. Like for most other museum book clubs, the MFAH's book selections—vetted by Heuman and his colleague, Sara Wheeler, public programs assistant—are connected to special exhibitions and the permanent collection. For this fall, the museum has "Gifts of the Sultan: The Arts of Giving at the Islamic Courts" and "Tutankhamun: The Golden King and the Great Pharaohs" on view, and so has selected My Name is Red by Orhan Pamuk and Cleopatra: A Life by Stacy Schiff, for their book club. MFAH's innovation, however, lay in their book club tours and their customized reading/looking guides.

Rather than having a limited sign-up of a couple small groups of people to come in, sit down and discuss the books together in the museum—which is typical to many museum clubs, and can be quite effective with smaller communities in particular—the MFAH is suggesting you simply read the book on your own or with your existing book group and then come into the museum for a special, free book club tour of the galleries. The tours last one or two hours and are geared to connecting themes in the books directly with objects in the galleries. As Heuman relates:

"Each of our book club docents, extremely knowledgeable about the MFAH’s permanent collections and learning more on a daily basis, attend the MFAH Book Club docent education sessions and then develop their own tour in their own style. The common characteristics though include reading excerpts from the books while sitting before works of art, and active discussion/participation. We encourage the docents not to 'talk at' those who tour, but engage them in discussion, sharing their impressions of the books (style, themes, characters, plot, etc.), but also related personal experiences."

The museum has seventeen drop-in book club tours scheduled between October 20 and January 28, both on weekdays and weekends, and in the morning, afternoon and evenings to accommodate a wide variety of schedules. Or, if readers have their own book group of six or more people, they can schedule a private book club tour of their own—also for free. This is phenomenal, and makes participating about as easy as can be. Anyone who chooses to read either of the two books at any time during the next few months can come into the museum almost anytime, with little notice and no additional cost, to discuss that book and its relationship to the art with trained docents and other readers!

Second, Heuman has created custom reading/discussion guide for each book, that can be downloaded from the museum's website. Of course, reading guides are nothing new, but the MFAH's guides go far beyond the usual ten-question format. Between five and six pages long each, MFAH's new guides pull out larger themes from each book, suggest discussion questions, and, most critically, include information, images and additional questions about artworks in the museum (and elsewhere) that connect directly to the reading. Each guide is a rich, standalone resource that deepens readers' connections to the books and to the museum, even if they never discuss the books in a book club, or go on one of the museum's tours. Though the way MFAH has set up the tours, they're an opportunity I doubt many will miss!

Thursday
Sep152011

Reading the L.A. Art World

This fall, in an initiative called Pacific Standard Time, dozens of cultural institutions across Los Angeles are putting on exhibitions and events exploring, explaining and celebrating the Los Angeles art world from 1945 to 1980. This unusual collaboration boasts an amazing roster of shows covering an equally impressive array of artists, art movements and spaces, which is made all the more amazing by the fact that every one of them came from only a thirty-five year timespan and a single geographic location.

For our own unofficial part, we're very pleased to announce the publication of new e-book editions of two terrific books on the Los Angeles art world and its denizens: Jack Goldstein and the CalArts Mafia, and The Beat and the Buzz: Inside the L.A. Art World. Both are by Richard Hertz (former professor at CalArts and graduate director at Art Center College of Design) and both also include contributions from dozens of L.A. insiders.



Not to play favorites, but I have to give a special personal recommendation to Jack Goldstein and the CalArts Mafia. This is a book that when I first read it, really engaged me with artists and ideas that I hadn't known anything about before, and made me want to read more and to see more. What more than that can you ask from a book on art? It also makes not-infrequent appearances on recommendation lists and in interesting articles, and has really been a sort of underground hit since its original paperback release in 2003. I'm thrilled to be able to bring out this new e-book edition and I hope you'll check it out.

As for The Beat and the Buzz, I really need say only one thing: John Baldessari calls it "a page turner". Awesome. Add to cart.

THE START OF AN L.A. ART BIBLIOGRAPHY

Of course, the reading list on Los Angeles art only starts with our two books. There are shelves worth of other great books to read. Here's our recommend list of titles to get you started (alphabetical by author):

The Beat and the Buzz: Inside the L.A. Art World, Richard Hertz

Jack Goldstein and the CalArts Mafia, Richard Hertz

Rebels in Paradise: The Los Angeles Art Scene and the 1960s, Hunter Drohojowska-Philp

Last Chance for Eden: Selected Art Criticism by Christopher Knight 1979–1994, Christopher Knight

Video Green: Los Angeles Art and the Triumph of Nothingness, Chris Kraus

Sunshine Muse: Art on the West Coast, 1945–1970, Peter Plagens

Ed Ruscha's Los Angeles, Alexandra Schwartz

Mr. Wilson's Cabinet Of Wonder: Pronged Ants, Horned Humans, Mice on Toast, and Other Marvels of Jurassic Technology, Lawrence Weschler

Seeing Is Forgetting the Name of the Thing One Sees: Expanded Edition, Over Thirty Years of Conversations with Robert Irwin, and True to Life: Twenty-Five Years of Conversations with David Hockney, Lawrence Weschler

Pop L.A.: Art and the City in the 1960s, Cécile Whiting

Thursday
Mar312011

Reading between the Lions: A museum book club success

2009-03-21 Sumanta Modak Family in Chicago 7

Four years ago, the head of publications at the Art Institute of Chicago started a book club for the museum's members. Susan Augustine, head of reader services at the museum's Ryerson & Burnham Libraries and a founding committee member for the club, spoke at this year's VRA+ARLIS/NA conference in Minneapolis about their successes and challenges. What follows is our report on that presentation.

No money? No problem

When the Reading between the Lions book club began it was a side project for everyone. A volunteer, seven-member program committee was formed from a number of museum departments, and everyone brought something valuable to the program: Curatorial and Publications had first access to information on upcoming exhibitions to which the book selections would be related; Membership had contacts with the club's intended audience and an interest in bringing new programs to that group; Education had the experience leading discussions; the Library had the space to hold the program as well as the expertise to help choose books and suggest extended reading lists; and the Shop had the capacity to order and sell the club books.

The club's online presence is an important part of their activities and supports in-museum book club discussions and activities. They maintain complete information about book selections, downloadable discussion guides, and a blog (later shut down as you'll read below) on their website. For the discussion guides themselves, the committee holds it's own little book club. They discuss the book and come up with questions they think will spark the best discussions, and the Membership department writes them up for the final guide.

For the launch of the book club, the committee picked two initial selections, both related to exhibitions, and sent an introductory e-mail to the museum's membership. Seven hundred members signed up immediately to receive the book club's regular e-newsletter. And the first two discussion guides, posted online as PDFs, were downloaded 1,200 times. For the actual in-museum events, the museum may have 10–20 participants—about the most you want to have for a face to face book discussion—but because they share so much online, they're able to reach thousands more.

Impressive Facts 

  • Three books per year, tied to the museum's exhibitions
  • 700 signed up immediate and downloaded the initial guides 1,200 times
  • Nearly 2,300 subscribers currently
  • Most popular guides have been downloaded up to 3,000 times, and continue to be long after the event passes
  • Emails have a 30-45% open rate and are the most read e-mails of any the museum sends out 

Not Without Challenges

The comments they were getting on the club blog tended to be pretty shallow, or downright spam. So, they've since switched to a reader poll. With the poll, they send out a couple multiple choice questions meant to elicit some insight into the reading, and they share the results online.

They also still host a controlled reader comments section, where readers can submit a comment via an online form, and select comments are shared with the poll results.

And with the in-museum events, they've been getting lots of RSVPs, but also a lot of no shows. The nature of the event, or whether it's free or not, doesn't seem to have an effect on the no-shows number, so the museum has just been accepting a larger number of RSVPs than they actually want to attend.

A Worthwhile Program with a Bright Future

There have been many more positive results of the club than negative. The club encourages general reading about art as well as increased visits to the museum; there's a promotional value from the downloadable discussion guides which are obviously be shared in great quantity; the library believes it may see some increased use as readers follow-up on the reading lists included with the discussion guides; and most of all, says Augustine, staff morale has been high from having started and worked on such a successful and beloved program.

Now in their fourth year and eleventh book, the club is continuing to thrive and grow. They offer a terrific model for anyone looking to start their own museum book club, and a resource for readers everywhere.

Visit the Reading between the Lions book club online to sign up for the newsletter, download discussion guides, and more at www.artic.edu/bookclub.